Mercedes Bens World, located at the Brook lands racing circuit site, offers a day full of fun and learning to its visitors, on its 155 acres spread. For learning about the history of the brand and for indulging in the interactive experiences offered, there is a 16,650 sq.m.building; centrally located on the site. The site also has on display over 100 car models of the brand.

Though similar strategies have been adopted by five other brands, the master mind behind this idea, DaimlerChrysler states that this has been used till now on the largest scale by Mercedes Benz as it brings together the producer and the consumer. Since Mercedes won the Brook land race in the year 1907 at the same location, it holds significant value to the company. The hands on driving experience will be available on the 2.5 km handling circuit and the 4.04 hectares off road terrain course. Undoubtedly this centre has been the best centre for the company that makes one experience the true Mercedes Benz. To read other mercedez articles make sure to visit mercedes benz e class.

Inside a newly developed multi storey building, is an experiential and interactive world designed to immerse visitors. In fact the chairman of the board at Daimler Chrysler was of the view that that the automotive industry suffers from the perils of competitiveness and every brand has to struggle hard. Almost all the new cars today boast of great features and hence it is essential to develop cutting edge technology to sustain.

The center is expecting to attract almost 300,000 visitors every year. The president and CEO of DaimlerChrysler said that Mercedes Benz World is not just for petrol heads, it has been designed with the whole family in mind. Their goals are of building a long term relationship with their consumer by even picking on the younger generations mind and shape their choices in such a way that it favors the brand in future. A great thing about its drive experience is that it is not solely for the grown-ups; even the not so grown-ups can try their hand at it.

A commendable work of the corporation has been towards offering local homes and businesses protection, against flood from River Wey. The development measures also include the scheme to regenerate a community park that is spreads across a vast area of about 24.2 hectares. After almost 50 years, the famous Railway Straight has been reopened; and attempt is being made to preserve what is left of the original Brook land circuit. The Mercedes Benz World, according to the CEO is further expected to benefit the local families; not to mention add to the value of this historical site. It is also is hope to see the local people enjoying not only their new community park, but also the many facilities that would accompany the opening of the Mercedes Benz World.