When car lots get bitten by the new car discount bug, there is just no stopping them. They just go on piling on the urgency regarding how you need to act today (immediately would be even better) since there is this fantastic discount which will slip right through your grasp before you know it. When you visit a car dealership, they just emphasize urgency ever more. They know that if you walk out of the door, they’ll probably never see you again. Is it ever true that you just occurred to walk in at precisely the right time and that great new discount will be gone if you miss out on it? Well, as is the case with the majority of these things, The solution is both affirmative and negative.

The thing is, legally speaking, they are accurate. The deal that they speak of does have an expiration date. This is not like going shopping for used cars – with used cars, the dealers have more discretionary room, because they have obtained those used cars directly from prior owners, and they have more room to decide about how to market them. The only issue with taking that expiration date seriously is, that there is probably going to be a better new car discount they offer you, once that one’s gone.

With a discount expiring only to be substituted with a new one, why bother to let it expire at all, you ask? For the simple reason that if it was a permanent discount, it wouldn’t be a discount at all – it would be the standard price. When they keep bringing in savings and having them expire, they put out the illusion of something fantastic happening all the time, and it’s better for business this way.

How about that other concept behind a new car discount that they have – that they have to move all of the old cars out to make room for the new year’s models? There is no one time in point of fact, that new models arrive. It differs from one brand to another, but typically, it’s after Labor Day that it starts happening – any time between May and June. The thing is, car dealers always push themselves hard to move inventory. They don’t have to make room for anything. But at times, when there just a few pieces of an older model left, they are likely to carry much better rates and financing specials.

Why on earth do you think they have to move out of the old stock to make room for the new? It not like truckloads of the new stuff are going to arrive whether the vendor likes it or not. They only show up unit by unit, day by day when the dealer’s ready.